Imagine you are walking in a store or a commercial district and your mobile device automatically gives you information of the area according to your own personal interest. It could send you informative messages or video or it could even guide you from point A to point B. This is the kind of unique and groundbreaking potential we see through Neioo.

Neioo is a backend service that we created as a means to enhance an experience and understanding of the physical world by using iBeacon technology. As will be explained later, we view Neioo as friendly, clean and modern. The name by itself was inspired by the movie Matrix. In the film, Neioo is meant to be become the one who creates the bridge between physical and digital world. This is where we start our idea.

Considering our limited time and budget, typography is the quickest the most powerful way for one to establish a more defined personality of a brand. In order to create the friendly look and feel we strive for we selected our logotype with the rounded fonts. We hope with this wordmark would engender a more trust in our brand for our audience.

In the Matrix, the idea of connectivity and infinity plays a large role in shaping Neioo's experience. To represent this idea, we connected the “O” together with another letter “O” to form the infinity symbol and the end of the our brand name.